Editor’s Note: This following marketing advice works, according to appraisers and home inspectors.

Appraisers
Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second introduction speech that can be used to sell yourself and your services. Concentrate on how to target the business you want and the people you want to meet. Get to know your clients personally- keep on the radar.