Phone Etiquette: Are You Irritating Your Clients? By Mark Fitzgerald Does this sound familiar? It happened to me at least four times this week: people who are very well intentioned managed to irritate the heck out of me. I know they didn’t mean to…but they did. There are occasions when you will leave your phone…
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It all starts with a phone call. A prospective homebuyer/seller calls about your services and fees. The impression your firm makes over the telephone, in large part, will determine whether the caller hires you.
Bill and Jeanne Sutton run the Bay Colony Home Inspection Co. in Milton, Mass. – one of the best in the business.…
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Want more visits to your website? Then be more linkable.
Here’s how search engines work. Spiders, also called crawlers or bots, crawl across the Web collecting keywords and links from web pages. Spiders navigate the Web using hypertext links the same way we do. Each time a spider finds hypertext on a page, it follows the…
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It Pays to be Considerate By Mike Casey Many of us realize that we must be professional with our clients. In addition to completing a quality inspection report, being a professional also means being considerate. It’s easy to forget that little things impress not only our clients but sellers too. And remember, every seller is...…
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Editor’s Note: According to long-time appraiser Barry Lebow, attending open houses is a great way for appraisers and inspectors to add clients, attract new business and become better professionals. Benefits of an Open House By Barry Lebow With the market slowing down, appraisers are looking for ways to drum up business. I have found first...…
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There are many avenues available to professional appraisers and inspectors to get the message of their services out to the public and real estate communities. The following is a brief “in-a-nutshell” summary of the things you should be considering to help your business survive and thrive.
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Do we all agree that 2009 has been a challenging year so far for home inspectors? Most home inspectors I have talked to have found that work levels and incomes continue to decline. During a recent ASHI Mid-Atlantic Chapter’s monthly “Candidate Education Hour,” which I moderated, we explored in depth what services some members…
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Editor’s Note: Appraisers and Home Inspectors are catching the energy-auditing wave- diversifying and adding to their bottom lines. Shining Light on Energy Auditing by David Brauner, Editor As environmental concerns among Americans reach a tipping point- saving our planet, becoming energy independent, saving money on the soaring cost of energy- appraisers, inspectors and others are...…
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Editor’s Note: Matt Krodel shares a simple and cost free trick to increase business by landing your website in the “Maps” area of Google’s search results. Mapping for Success with Google by Matt Krodel, Product Manager at a la mode Whether we’re talking to real estate appraisers, real estate agents, loan originators or home inspectors,...…
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Editor’s Note: This following marketing advice works, according to appraisers and home inspectors.
Appraisers
Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second…
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