In order to continue in this profession with a decent income, residential appraisers have to begin looking for additional clients outside of the lending industry.
Non-lending clients are attorneys, accountants, agents, homeowners and insurance companies (for insurable value), among others. Attorneys need appraisals for marital assets for divorces; accountants need appraisals for estate purposes (retrospective market…
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Editor’s Note: Appraiser Bryan Reynolds shows you one way to stand out from the pack in the minds of your clients: by sharpening your professional skills and thinking outside the checkbox. Thinking Outside the Check Box by Bryan S. Reynolds, AQB Certified USPAP Instructor Appraisers have had blinders on for way too long. It is time...…
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Editor’s Note: Appraisers and Home Inspectors are catching the energy-auditing wave- diversifying and adding to their bottom lines. Shining Light on Energy Auditing by David Brauner, Editor As environmental concerns among Americans reach a tipping point- saving our planet, becoming energy independent, saving money on the soaring cost of energy- appraisers, inspectors and others are...…
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Editor’s Note: Bill Cobb is a wizard at using blogging, social media and other “new stuff” to increase business. Here, he generously shares his expertise. Using Blogs to Grow Your Business By Bill Cobb This may seem shocking to you but I don’t own an appraiser “website.” I don’t need one. I am not an...…
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Editor’s Note: Social media expert and appraiser Bill Cobb offers tips on using new technology to solve an old problem: increasing business. Five Ways to Grow Business (Online) by William D. Cobb Here are five ways to attract visitors to your self-hosted real estate appraisal blog to grow business! 1. Establish your appraisal Twitter account…
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Editor’s Note: Matt Krodel shares a simple and cost free trick to increase business by landing your website in the “Maps” area of Google’s search results. Mapping for Success with Google by Matt Krodel, Product Manager at a la mode Whether we’re talking to real estate appraisers, real estate agents, loan originators or home inspectors,...…
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Editor’s Note: Appraiser Lore DeAstra shows you how to change, grow and succeed. Growing Appraisal Business – Your Way By Lore DeAstra, MBA, SRA, CDEI, CTM Over the past several years, the volume of requests in many appraisal offices has dramatically decreased. While the current economic and regulatory climates have contributed to this phenomenon, another...…
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In this period of economic and social change, clients are looking for professional appraisers to answer questions that until now have not been asked. Price and timing are the hot-button issues. While many appraisers are raging against the downward pressure on fees and the increased pressure for faster turn times, I have instead begun…
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While many appraisers are still struggling along doing appraisals for lenders and AMCs, some are branching out into other areas within the appraisal field, such as reviewing appraisals for lenders and appraising for estate purposes and divorces. Notably, one area that has not been widely explored is forensic appraisal, i.e. providing attorneys expert appraisal advice…
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Editor’s Note: This following marketing advice works, according to appraisers and home inspectors.
Appraisers
Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second…
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