Editor’s Note: In this story, a la mode Chairman Dave Biggers shows you how it’s done. After the Boom: Surviving & Thriving (in any market) by Dave Biggers, Chairman, a la mode The real estate market moves on a continuous up and down pattern, as we all know. Booms, busts and everything in between aren’t…
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Before I started AppraiserDepot.com, I owned my own appraisal shop in Oklahoma City . Like many of you, the one part of the business that I struggled with was advertising. Since I didn't have a marketing background, I had trouble coming up with creative ideas that made me stand out from my competition.
After brainstorming for…
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10 Step Business Tune Up By Doug Smith, IFAS Use this ten step program to reach your business and personal potential. It isn’t about finding new clients as much as is about fine-tuning your current business to maximize your potential and be all you can be. Do a reverse business plan. Knowing what you know...…
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It may be hard to imagine today but sometime in the future you may find yourself with not enough work to keep you busy, especially when interest rates begin to climb. Even if you’ve reached a certain point in your practice and find that existing clients and word of mouth keep you relatively busy regardless…
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Editor’s Note: Lowering your fees may not be the best way to increase business. This story, first published in 2005 and excerpted here, explains why and is more relevant today than ever for appraisers, inspectors and anyone in business. Read the entire story at WorkingRE.com (Library, Volume 9, a subscription or OREP membership is required).…
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Most appraisers cringe at the very mention of “marketing.” If you played word association with a group of appraisers using “marketing” as the target, they’d throw out “waste of time,” “snake oil,” “corporate suits,” and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, “The single…
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