Editor’s Note: Lowering your fees may not be the best way to increase business. This story, first published in 2005 and excerpted here, explains why and is more relevant today than ever for appraisers, inspectors and anyone in business. Read the entire story at WorkingRE.com (Library, Volume 9, a subscription or OREP membership is required).…
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Most appraisers cringe at the very mention of “marketing.” If you played word association with a group of appraisers using “marketing” as the target, they’d throw out “waste of time,” “snake oil,” “corporate suits,” and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, “The single…
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