Leveraging AVM Technology From Form-Filling to “Collateral Valuation” By: Darius Bozorgi & Jeff Bradford What business are you in? It’s a question that ice manufacturers should have asked themselves as the refrigeration business advanced with the invention of the refrigerator and they lost business. Or railroad tycoons pondered as the transportation business evolved from the...…
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The home inspection business is different than any other business because you typically don’t meet your client until after he/she hires you. This means that growing your business is almost all marketing and very little sales. A key part of successful marketing is your home inspection brochure. Since your client won’t get to meet you…
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Importance of Answering Your Phone In this high tech-world it’s easy to forget how important it is to do a simple little thing like answering your phone. Many appraisers and inspectors will tell you, however, that having a live person answering phones is key to the success of their business. “Three times in the past…
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Anthony Perkins, a seven-year appraiser who runs a nine-person appraisal shop in Las Vegas, Nevada, has been a Medallion “partner” for several years. Perkins decided to diversify because life as an appraiser is getting harder and because of what he sees as the enormous potential of the indoor air quality (IAQ) industry. Today, he has…
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Five Step Program for (Honest) Appraisers By Phil Boehm We live in interesting times. Large and small lending operations are doing battle for the remnants of the re-fi market. The Internet makes it easy for small, aggressive shops to compete with larger lenders on rates and fees. Borrowers are much smarter and much more likely...…
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Cost Approach Why Sidestepping it Can be Costly By Gretchen Gary and Richard Vishanoff “I don’t like using the cost approach. It’s too time consuming. Market-based appraisals are always more reliable. Besides, I’m not required to include the cost approach in my appraisals. It’s not relevant anymore.” Sound familiar? If you’re skipping the cost approach,...…
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“Comp” Checks: Turning Requests into Orders “Please check the comps first and call me immediately if the value is not there.” Sound familiar? Or the mortgage broker who calls from parts unknown asking: “Do you check comps first? I don’t want my borrower to pay for an appraisal they can’t use.” Just as lender pressure...…
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Editor’s Note: According to Don B. Swenson, MAI, changing your fortunes as an appraiser – moving from “form-filler” to consultant- if this is your goal, requires an expanded concept of appraising that looks beyond market value as being the solution to every problem. Those who manage to make the leap from appraising to consulting are...…
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Editor’s Note: In these competitive times, appraisers must grow and develop business continuously. But author and long-time appraiser Doug Smith cautions that the success of your firm depends on knowing which business to take on and which to turn down. Every bad debt starts with the granting of credit. Here are some guidelines for growing...…
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Most appraisers cringe at the very mention of “marketing.” If you played word association with a group of appraisers using “marketing” as the target, they’d throw out “waste of time,” “snake oil,” “corporate suits,” and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, “The single…
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